Sosandar: We can be one of the UK’s biggest women’s fashion brands

Ali Hall and Julie Lavington ran a magazine before launching online fashion brand Sosandar. Thanks to their flair for marketing and focus on careful planning in the face of rapid change, the AIM-listed business is now among the UK’s fastest growing. In this article, they explain why they believe it has only scratched the surface.

Beauty Pie: The pandemic forced us to grow quickly

Panni Morshedi, Beauty Pie’s chief operating officer.

Beauty Pie, the online beauty membership service founded by the serial entrepreneur behind Soap & Glory and FitFlop, saw turnover increase 140% during the Covid-19 pandemic as Britons quickly adapted to shopping online for makeup and skin products.

Interview – Jeremy Annis


The company, which helps governments and organisations automate the detection and investigation of threats from criminal activity such as money laundering, has been on a growth spurt since raising £28m in  September 2020 in a funding round led by US-based private equity firm Long Ridge. Annual revenue surged by 61% to £7.9m in the 2020 financial year and employee numbers have jumped by 45% in the past 18 months to 100.